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Russell Simmons, the founder of the modern day hip-hop movement, Phat Farm, is symbol of men's contemporary American culture, mixing the urban aesthetics of the streets and the preppy culture of the Ivy League. In 1992, he created Phat Fashions, which remains committed to the principles that took it from a small New York City showroom to a multi-million dollar business.

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Our mission is to offer perfume and cologne at wholesale prices to the public. The owners of FragranceUP.com have been distributing perfume and cologne to department stores since 1982. FragranceUP.com was formed on the basis �why not offer consumers, department store fragrances at a discount.� With FragranceUP.com�s access to one of the largest wholesale inventories in the world, we can offer brand name perfume and cologne at the most competitive prices. We offer FREE shipping for U.S. orders above $60. Please view our extensive catalog of women's perfumes, men's cologne�s, designer perfumes, celebrity scents, skin care products and hair care items. Please notice our gift sets that include cologne and perfume packaged with body products at considerable discounts. We Guarantee 100% genuine designer cologne and perfume.